The Hi-Spirits Classic Cocktail Competition, as the name suggests, is all about the classics. inspired by Jake Burger’s book, An Anthology of 12 Classic Cocktails, the comp calls on bartenders to create twists and classics – a subject which judge Clinton Cawood wanted to explore further by sitting down with Burger.

As gin continues its relentless seduction of the cocktail cognoscenti, Holly Motion ponders its enduring appeal

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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